Case Study — Paid Acquisition · Tier 2 Market
Deltanoid managed this client's Google Ads campaigns and Google Business Profile. Conversion and cost figures below are platform-reported from Google Ads; conversions are not the same as paying customers.
THE CHALLENGE
The Zen Spa & Lounge is an established wellness centre in Guntur, Andhra Pradesh — a Tier 2 city where digital marketing adoption is growing rapidly but large agencies typically don't serve.
The brief was performance-only: generate consistent, qualified spa bookings at the lowest possible cost per conversion. No brand awareness budget, no patience for slow organic growth. Guntur had fewer large agencies competing for ad auction inventory, which created an opportunity — but also a smaller local search volume to work with.
WHY THIS MATTERS
Most digital marketing agencies focus on Bangalore, Mumbai, and Delhi. We serve businesses in Guntur, Vizag, Mysore, and smaller cities where the ad auction is less competitive, CPA is lower, and there's genuine unmet demand.
If you're in a Tier 2 city, your cost per lead should be lower — not higher. The 4.1% conversion rate and ₹86 CPA achieved here would be difficult to replicate in a metro market at the same budget level.
THE STRATEGY
We launched Google Search Ads targeting Guntur-specific spa queries with a tight geo radius — no spillover to Vijayawada or Hyderabad, which would dilute intent. Ad copy was tested in both English and Telugu-influenced phrasing for local resonance.
GBP was simultaneously optimised for 'spa in Guntur', 'wellness centre Guntur', and related local service searches. The combination of paid intent capture and organic local presence created a full-funnel approach at a fraction of what a metro campaign would cost.
Search ad click
Google Search Ads on Guntur-specific spa queries, tight geo radius
Conversion recorded in Google Ads
Platform-reported conversions — the basis for every figure on this page
Cost governed by a strict Target CPA
Bidding held to the client's CPA target from week one
Enquiry handled by the spa's team
Lead handling and bookings sat with the client
A conversion here is a platform-recorded action in Google Ads — not a booking, customer, or sale. The specific conversion-event definition for this account is not on record.
₹86 is this campaign's average cost per conversion — an average held under a strict Target CPA, not a one-off best value.
Month 1
GBP fully optimised for local Guntur searches. Google Ads live. First 500 conversions within the first 2 weeks of campaign going live.
Month 2
CPA stabilised at ₹86. Conversion rate reached 4.1% — strong performance for a Tier 2 market with a smaller search volume pool.
Month 3+
12,817 total conversions accumulated. Consistent volume at low CPA. Ongoing campaign management with no major structural changes needed.
Every figure below is shown with what it measures and where it comes from. All numbers are platform-reported or derived from platform data.
As reported by Google Ads for the campaigns we managed · campaign lifetime
Derived from spend and platform conversions · campaign lifetime
ATTRIBUTION
Conversion and cost figures are attributed by Google Ads to the campaigns Deltanoid managed. GBP work ran in parallel as published strategy; no separate GBP metrics were recorded, and none are claimed here.
Results of this kind are also shaped by factors outside any agency's control — seasonality, local demand, and competitor bidding among them. Every market is different; no figure on this page is a projection or guarantee for another business.
LIMITATIONS
Free consultation. We serve Tier 1, Tier 2, and Tier 3 cities across India. Your location isn't a constraint — it might be your advantage.
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