Ad Budget Planner

How the budget is calculated

The planner works backwards from your lead goal in three steps — every formula is shown here, nothing is hidden in the tool:

1. Clicks needed — your target leads divided by the industry’s average click-to-lead conversion rate, rounded up. 50 leads at a 3.5% conversion rate needs 1,429 clicks.
2. Raw budget — clicks needed multiplied by the industry’s average cost per click, then by a channel multiplier (Google Ads only 1.0, Meta Ads only 0.85, both combined 0.75).
3. Recommended budget — the raw budget rounded up to the next ₹500, so the recommendation is always a clean, plannable number. Cost per lead is that budget divided by your lead goal, and the budget range runs from the recommendation to 1.3× it.

Worked example: 50 leads/month in Home Services on Google Ads only → 1,429 clicks × ₹65 CPC = ₹92,885 → rounded to ₹93,000/month, or ₹1,860 per lead.

The industry presets behind this tool

Each preset pairs an average click-to-lead conversion rate with an average CPC. These are Directional Benchmark figures — directional industry averages, not verified client results. The full context lives in our CPC benchmarks and cost-per-lead research.

Channel multipliers: Google Ads only ×1 · Meta Ads only ×0.85 · Google + Meta (combined) ×0.75. Blended channels usually lower the average cost of a click, which is why the combined multiplier is below 1.

How to interpret your results

Treat the recommendation as a planning floor, not a promise. If the budget looks higher than you expected, your industry’s conversion rate is doing the work — improving landing pages and offer quality lowers the clicks you need before you spend more. If it looks low, check that your lead goal reflects sales capacity: a budget that generates leads you can’t call back is wasted either way. The range’s upper end (1.3×) is the point where extra spend usually meets diminishing returns without a structural change to targeting or creative.