Case Study — Paid Acquisition
Deltanoid built and managed this client's Google Ads account, Google Business Profile, and landing pages from launch. Figures below are platform-reported unless marked client-reported; conversions are not the same as paying customers.
THE CHALLENGE
Modern Zen Spa entered the Gurgaon spa market with no digital presence whatsoever — no GBP, no website, no ad accounts. Gurgaon is a competitive market with established wellness brands across Sector 29, DLF, and Cyber City. The brief was clear: generate bookings from day one, not after a 6-month SEO runway.
The team needed volume fast. Walk-ins weren't enough. Referrals were inconsistent. The decision was made early: go direct to paid search, capture high-intent queries, and build the organic presence in parallel.
THE STRATEGY
We built and launched the GBP profile from zero on day one — complete optimisation with 30+ photos, service categories, Q&A, and booking link. Simultaneously, we launched Google Search Ads targeting high-intent spa queries in a 5km radius.
LANDING & LEAD CONTEXT
Landing pages were built to match ad keywords: separate pages for body massage, couples spa, and therapy packages — each with a WhatsApp CTA and phone call tracking. Bid strategy started at Maximise Conversions to gather data fast, then shifted to Target CPA at month 2.
Search ad click
Google Search Ads on high-intent spa queries (5km radius)
Keyword-matched landing page
Separate pages for body massage, couples spa, and therapy packages
WhatsApp CTA or tracked phone call
Each landing page carried a WhatsApp CTA and phone call tracking
Conversion recorded in Google Ads
Platform-reported conversions — the basis for every conversion figure on this page
Enquiry handled by the spa's team
Lead handling and bookings sat with the client
A conversion here is a platform-recorded action in Google Ads — not a booking, customer, or sale.
Monthly lead volume is client-reported; no lead-count export or tracking specification is on record.
Month 1
GBP live and fully optimised. Landing page live. Google Ads launched Day 3 — first leads within 48 hours of campaign going live.
Month 2
Bid strategy shifted to Target CPA as data accumulated. Conversion rate climbing. 200+ leads/month first recorded. CPA settling at ₹102.
Month 3+
Stable at 200+ leads/month. CPA optimised to ₹102, minimum achieved: ₹86. Conversion rate 7.3% — well above the industry average of 2–4%.
Every figure below is shown with what it measures and where it comes from. Platform-reported and client-reported numbers are grouped separately.
As reported by Google Ads for the campaigns we managed · campaign lifetime
Derived from spend and platform conversions · campaign lifetime
Reported by the client's team — no tracking export on record · results vary by market and offer
One screenshot from this client's Google Ads account is published on our site. The caption states only what is visible in it.
ATTRIBUTION
Conversion figures are attributed by Google Ads to the campaigns Deltanoid built and managed. Monthly lead volume is reported by the client's team.
Results of this kind are also shaped by factors outside any agency's control — seasonality, local demand, and competitor bidding among them. Every market is different; no figure on this page is a projection or guarantee for another business.
LIMITATIONS
We were skeptical about digital marketing ROI. Within 45 days our Google Ads campaign was generating 200+ leads per month at ₹86 per lead. The numbers speak for themselves.
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