Case Study — Local Discovery
Deltanoid managed this client's Google Business Profile, Google Ads, website and reputation operations. Figures below are platform-reported unless marked client-reported; profile views and conversions are not bookings or guests.
THE CHALLENGE
When we first spoke to Nirantara, their Google Business Profile was unclaimed. Their website was built on a template and had no direct booking capability. Weekday occupancy sat at 30–40% while weekends filled without any marketing effort — a pattern common in resort properties.
Most bookings came through MakeMyTrip and Booking.com, with commissions eating 20–25% of room revenue. The team knew they needed to build a direct booking channel but didn't know where to start. Their GBP had a handful of photos, no weekly posts, and an average rating that hadn't been managed in months.
THE STRATEGY
We agreed on a clear priority: reduce OTA dependency by building a direct booking engine. That meant GBP had to become the best in the area, the website needed a conversion-first rebuild, and Google Ads would capture the high-intent search traffic that OTAs were currently intercepting.
Reputation was the third pillar. Every booking that came through direct or organic channels had to be converted into a review — automatically, without staff effort. A post-stay WhatsApp trigger 24 hours after checkout, linking directly to the Google review page.
Profile discovery on Google
Google Business Profile Insights records profile views, discovery vs branded searches, and quarter-over-quarter change
Tracked profile interactions
Phone calls and direction requests recorded by GBP Insights on the profile
Paid search capture
Google Search Ads with remarketing; conversions recorded by the Google Ads platform
Post-stay review trigger
WhatsApp review request 24 hours after checkout, linking to the Google review page
Bookings handled by the resort
Direct booking volume and occupancy sat with the client's own booking system
A profile view is a view of the Google Business Profile — not a booking, guest, or stay.
A conversion here is a platform-recorded action in Google Ads — not a confirmed booking.
Weekday booking change is reported by the client's team from their own booking records.
Month 1
GBP claimed and fully optimised. Website rebuilt and live with direct booking integration. Google Ads launched — Search + Display + Remarketing.
Month 2
GBP profile views climbing to 30K/month. First 5,000 ad conversions recorded. Review count growing — rating improving from automated post-stay requests.
Month 3+
Consistent 35K–40K monthly profile views. 22,247 total ad conversions. Weekday bookings 3× previous baseline. GBP ranking #1 for resort searches in Electronic City.
Every figure below is shown with what it measures, where it comes from, and the period it covers. Platform-reported and client-reported numbers are grouped separately.
As recorded by Google Business Profile Insights and Google Ads
Recorded by GBP Insights on the profile · screenshot-backed
Reported by the client's team from their own booking records — results vary by property and market
One screenshot from this client's Google Business Profile performance dashboard is published on our site. The caption states only what is visible in it.
ATTRIBUTION
Profile views, discoveries, calls and direction requests are recorded by Google Business Profile Insights for the profile Deltanoid managed — GBP measures activity, not its causes, and discovery growth also reflects seasonality and travel demand. Conversion figures are attributed by Google Ads to the campaigns we ran. Weekday booking change is reported by the client's team.
Ratings are driven by guest experience; our role was the review-request system and response operations. Results of this kind are also shaped by factors outside any agency's control — seasonality, OTA dynamics, pricing, and the property itself among them. No figure on this page is a projection or guarantee for another business.
LIMITATIONS
Free consultation. We'll audit your GBP, OTA presence, and ad accounts in the first call.
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