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PPC cost-per-click is flat. SEO's effective cost-per-click starts high and ramps down as organic traffic builds. See exactly which month SEO becomes cheaper than paid ads.
Enter what you spend on paid clicks, what you invest in SEO, and your typical cost per click — the comparison shows the month organic clicks become cheaper.
What you spend on paid clicks per month
Retainer or content budget per month
Typical cost per click you pay today
Three inputs drive everything: your monthly PPC budget, your monthly SEO investment, and the average cost per click in your niche. The chain runs:
The month-by-month curve below is a hand-authored modelling assumption — a plausible maturity path for a competently executed SEO programme, not measured data from Deltanoid client accounts or a published study. Real ramps vary widely with competition, site history and content velocity; treat the breakeven month as a planning estimate, not a forecast.
| Month | Assumed share of target clicks |
|---|---|
| Month 1 | 5% |
| Month 2 | 15% |
| Month 3 | 30% |
| Month 4 | 45% |
| Month 5 | 58% |
| Month 6 | 68% |
| Month 7 | 76% |
| Month 8 | 83% |
| Month 9 | 89% |
| Month 10 | 93% |
| Month 11 | 97% |
| Month 12 | 100% |
Reading it: at the default budgets (₹30,000 PPC / ₹20,000 SEO / ₹60 CPC), month 1 delivers 5% of the 500-click target — 25 organic clicks at an effective ₹800 each. By month 6 the ramp reaches 68% and the effective cost falls to about ₹59, dipping under the ₹60 paid click for the first time.
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