Lead Funnel Calculator

How the funnel maths works

Every number is derived from your own six inputs — no benchmark or industry data enters the calculation. The chain runs top-down:

1. Stage counts — leads are visitors × capture rate; each stage below applies its rate to the stage above. Counts round at every step, so with small numbers you will see the rounding: 10 visitors at 30% capture gives 3 leads, not 3.0 exactly downstream.
2. Monthly revenue — deals closed × your average deal value. “Lost at lead stage” is the visitors who never became a lead at all: usually the single largest leak.
3. Improvement levers — the tool projects two specific changes: capturing one extra visitor in every hundred, and closing five more proposals in every hundred. Both are computed against your current funnel, so they answer “what is this worth to me”, not a generic uplift claim.

Because whole-person rounding happens at every stage, the “revenue potential” figure — which compares the unrounded pipeline against your rounded actuals — can occasionally show a small negative value. That is the arithmetic being honest about rounding, not an error.

Reading your funnel

Look for the widest gap between adjacent bars — that is the stage bleeding prospects. A funnel losing 96 of every 100 visitors before the lead stage has a traffic-capture problem no amount of sales skill fixes; a funnel where proposals stall has a closing problem more traffic will only amplify. Fix the leakiest stage first: conversion improvements compound through every stage beneath them, which is why the 1% capture-rate lever usually beats buying more visitors.